experimenting to innovate

We are an ideas laboratory in constant evolution on which we develop ICT applications that, through the factors determining the personality of each individual; gives solution to problems that can be found in different fields (gaming, health, HR…). To do this we rely on:

  • BIG DATA: macrodata
  • AI: with machine learning


CounterGrogWise's Soul

CounterGrogWise is a laboratory for BIG ideas. We believe that businesses are above all a human adventure that carries the world forward – that’s why entrepreneurship is the world’s biggest transformation lever. CounterGrogWise exists to generate opportunities for a vast talent community and pass on our boldness and our entrepreneurial culture and spirit.

We want to contribute to changing people’s lives by enabling them to have an impact, to make a difference, and to move the world forward together.

Meet HeroFinder

Our first product is called HeroFinder, and is a mobile app that solves the main issues that face gamers on multiplayer games: Toxicity, AFK Players, Trolling… Thanks to our patented algorythms, HeroFinder is able to find in less than 30 seconds a team of teammates that speak your same language, play the same game as you no matter on which platform, and most importantly, complement your playstyle, because we take into account your soft skills and your gamer attitude. Want to know more? Check


CounterGrogWise's Mantra

IN&OUT Team Approach

We drive the word TEAM to its max expression. We enjoy working together, we fight together and we strengthen our daily relationship in and out-company. And we develop things to make others enjoy the fact of becoming a team…

The Team: ‘Our Holy Grial

Before jumping together in this adventure, we have been depurating our skills to ensure we are the best in what we do. From different expertise views, we are all creativity, growth and profitability oriented.

Technology As A Power

We believe well driven technology is the way to empower the world. We join our experience to develop technologies that will provide happiness, satisfaction and work positively on self-esteem improvement.

Infinity and beyond!

Software opens us a world full of possibilities, wider and wider. The goals we establish are barrier-less and, with our passion, we make them a reality.


The alchemists behind the mission

We Couldn’t Do It Without Them

Mercè Delgado

Founder, CEO & CFO

Tech and games enthusiast, Animal lover Cardona-born. Mother of Co-Workers.

Sandra Pallarès

Co-Founder & CTO

If you are reading this it's probably beer o'clock. Tech enthusiast, serie and videogames addict and karaoke enforcer.

Jorge Luna

Co-Founder & CPO

UX Guardian, storyteller, font enthusiast and GIF overwhelming agent.

Sonia Donaire


PPT master, Excel addicted. In love with hyphened words. Beertuoso of Marketing. Magnificent BROWN eyes.

Rene Montilva


Salsa and bachata messiah. Arepa's expert. Best CoD player at home.

Carlos Querol

Social Media Manager

Ramen addict, videogames and esports enthusiast and meme overlord. Also fluent in dad jokes.

Saray Sevilla

Support & Illustration

Animal rescuer, snowboarder, craft beer tester and laughs creator.

Ángel Franco


Freaky as a way of life, martial arts and psychology allows him to master the videogame multiverse.

Adrián Abreu

Data Scientist and Data Engineer

Banana lover and gofio eater. Do not trust a data scientist without a long beard.

Pepa Albarracín

Communications Director

Tireless inquirer. Happy to experience and live the digital era. Love to walk on trails where WiFi doesn't reach.

Rubén Arrebola


ColaCao expert. I know how many ants are needed to lift the Eiffel Tower. I like when my intern cuts my chicken.

Jordi Milán


Lo-fi music lover, family guy, coffee addict and team player at work.

Etienne Sánchez


Causal DotA 2 player, not that good with a racket. Simpsons's fan and programmer 24/7!

Rafael Sendrea


Videogames true lover and evangelizer. Passionate about work and contributor of creativity. Very competitive amateur tennis player.

Agustín Ramos


Entrepreneur, University student, Creative, Lover of scientific sports and music.


    copyright 2020 CounterGrogWise